Block operating ‘logo consciousness’ advertisements on Fb!
They don’t paintings in case you’re having a look to in fact create gross sales.
Save your cash and re-deploy it the place it may give you the results you want.
On this 5 min video, I display you what to do rather.
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I'm selling caregiver service in Bangladesh. Is brand awareness campaign helpful for me?
Wow! Words from an online performance marketer that has zero understanding of omnichannel brand awareness. I was crazy enough to click, but this is a one-trick-pony approach to selling online and online only. This is bad advice for an omnichannel brand. For those brands we need less of this, and more understanding of how to constantly fill the funnel and approach it as a channel agnostic sales campaign. You aren’t a marketer, you’re an online sales advice guy. Don’t confuse the two
i am sellling supplements in germany and there are many brands here. Performance marketing doesn't perform well. Because there are a lot of established brand which are selling the same products like we do and the customers already trust them. we're doing brand awareness campaigns to gain the trust of the customers, so the brand seems more familiar. in the same time we're doing conversion campaigns broad to target the customers with a good offer.
I don't think this will work for all brands or businesses. For a music brand for example, there is 0 demand for your brand or product, so wouldn't you have to build awareness and consideration for your brand before someone would ever want to opt in or buy?
I have tried going straight for conversions with music advertising and it does not work for me.
Not everyone that becomes aware of your brand will buy from you, but everyone that buys from you was already aware of your brand. So the same way you don’t want to spend money trying to get sales with a brand awareness campaign, you also don’t want to spend money making your target audience aware of your brand with a conversion campaign. And that’s how you get high performing campaigns, they work better together.
Of course all brands don’t wanna lose money in campaigns that don’t bring profit. The point of brand awareness campaigns is to decrease your CAC. If you only run conversion campaigns it will cost you much more to acquire new customers.
I agree
It can be actually cheaper and it can act as conversion campaign too technically
But like if I run maximum number of impression ads and certainly put a link in it and I tell them a call to action , why would that not give me results even with the brand awareness campaign and that would make it cheaper too
Going straight for the purchase is expensive advice if you follow it. FB will make sure of it.
I think that's the point of brand awareness. To have people engage or like associated with the brand so they become aware with it. If you need sales then there are different campaign for that.
What would you recommend for hospitality or bars, who have a website but you can't book through it? When clients say they want 'bums on seats' to be the aim of Facebook ads. I tend to feel like brand awareness or web visits are the only option but never see good results. Very helpful video BTW
Great video. I never had luck with Brand Awareness ads, even when running it alongside a conversion ad, which I though at the time made sense. When I am not profitable running FB ads, I still feel, well atleast I am getting this exposure. Say I spend 1000 a day and get 600 in sales, I amost see it as a "win" because the brand is out there, getting new customers so that means more word of mouth, etc… With Brand Awareness, I just felt like I was waisting money with no chance at all of get a sale.