Sales & Marketing Strategy For Service Based Business



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34 thoughts on “Sales & Marketing Strategy For Service Based Business”

  1. Paying upfront for quality leads and marketing is just too expensiveβ€”I simply can't afford it. I really need a service where I can pay only for results, any help would be appreciated

  2. Hey Adam, your video is very informative and helpful! I checked out your channel and found it valuable. I appreciate your content. As an SEO expert, I noticed that there’s room for improvement in terms of SEO optimization. I specialize in video SEO services, and I’d be happy to assist you in optimizing your content for a wider audience and increased subscribers. Feel free to reach out! πŸš€

  3. Better Off is sold, their pain relief and winning. Obsessive focus on what their feeling of success and gain is. Save them pain, make them feel validated by that purchase immediately to cement the sale.

    Why they should care — matters to them. Benefits > Featutes.

    CASE FUNNEL
    C. Coaches and consultants
    A. Agencies
    S. Service Providers
    E. Experts

  4. I'm hooked on every word. I had the pleasure of reading something similar, and I was completely hooked. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

  5. We are building a direct marketplace for field service professionals and could use support from fellow field professionals. Ever since HomeAdvisor, formerly ServiceMagic, entered our industry, their entire solution has been growing in the wrong direction. Large lead generation platforms are now competing with small service workers, hoarding job leads only to turn around and sell them back at a premium.

    This has left busy field service professionals with either the choice to pay for hit-and-miss leads or to leave the field and spend more time marketing their business, resulting in idle time and a lack of quality work. Boots & Ladders solves both issues. The network design generates job leads at no cost and allows field service pros to break free from the back office, enabling them to focus on the most important key to their success: job results.

    We are still in the beta phase, and not all features are implemented, but here is a glimpse of what the future of home services looks like

  6. I just have to take the time to let you know, I'm really impressed by your video and content quality! You have great lighting and backgrounds, great pacing, well-placed humor, AND useful content! Very pleased. And I learned some new things!

  7. A great client experience is often as important as the actual service provided. In client servicing, delivering on the promised outcomes is crucial for client satisfaction and retention. Thank you so much Adam! Your content is full of learnings as always! πŸ˜‰

  8. 🎯 Key Takeaways for quick navigation:

    00:00 🎯 Selling services requires unique strategies different from product-based businesses. Three essential concepts for service business success are: Finish Line Language, Feature to Benefit Ratio, and CASE funnel.
    00:28 🏁 Finish Line Language: Focus on the end result and benefits of your service. Clients want outcomes, not just the service itself. Highlight how your service will improve their lives or solve their problems.
    04:48 🎯 Feature to Benefit Ratio: Clearly communicate why your potential clients should care about your service. Features are what it does; benefits are how it makes the client's life better. Emphasize benefits over features in your marketing.
    07:10 πŸ’Ό CASE Funnel (Coaches, Agencies, Service Professionals, Experts):

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