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Google Ads Campaign With Proof
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Google Ads Campaign - Barbershop
Google Ads Campaigns for Empire Barbershops and Prime Barbershop Clients: Empire Barbershops – https://empirebarbershops.nl/ Prime Barbershop – https://primebarbershop.nl/
Overview: Launched and managed targeted Google Ads campaigns to drive traffic and increase clientele for two barbershops.
Campaign Setup:
- Conducted industry-specific keyword research, optimizing for local CPC rates.
- Implemented manual bidding for optimal Google rankings with exact and phrase match keywords.
- Applied negative keywords to filter irrelevant searches and optimize ad spend.
- Structured ad groups thematically to enhance keyword relevance and improve CTR.
- Created impactful ad extensions (Sitelinks, Callouts, Location Extensions) for increased ad visibility.
- Crafted compelling ad copies tailored to each barbershop’s target audience.
- Set up conversion tracking to measure user actions and refine campaign performance.
- Used demographic bid adjustments (age, gender, location) to optimize targeting efficiency.
Results:
- Increased foot traffic and appointments booked within 1-3 months.
- Maintained competitive CPC and continuously optimized ad performance.
- Enhanced brand visibility, contributing to business growth and client satisfaction.
Pool Services - Google Ads Campaign
Client: Life Aquatic Pool Service (Inground Pool Vinyl Liner)
Overview: I created and optimized a targeted Google Ads campaign to drive quality traffic and conversions for Life Aquatic Pool Service, achieving excellent performance.
Campaign Setup:
- Conducted in-depth keyword research for pool services, focusing on the average CPC in targeted areas.
- Utilized manual bids for key keywords with exact and phrase match types to secure high rankings at optimal costs.
- Added negative keywords to filter out irrelevant searches, ensuring efficient ad spend.
- Structured ad groups around specific themes to boost keyword quality scores and CTR.
- Implemented ad extensions like Sitelinks, Callouts, Structured Snippets, and Call extensions to increase ad visibility and engagement.
- Created compelling ad copies to enhance click-through rates and conversions.
- Set up conversion tracking to monitor significant user actions on the website post-click.
Results:
- Managed the account for 6+ months, leading to a significant rise in service inquiries.
- Achieved a 35% reduction in cost per acquisition (CPA).
- Continuously optimized the campaign, consistently surpassing performance goals.
- Improved conversion rates by 25% and attained a ROAS of 4:1.
Outlaw MMA - Google Ads Campaign
Google Ads Campaign for tewkesburymartialarts.co.uk
Client: Tewkesbury Martial Arts (Martial Arts School)
Overview: I created and managed a targeted Google Ads campaign for a year, driving quality traffic and achieving significant results.
Campaign Setup:
• Conducted extensive keyword research specific to martial arts, considering the average CPC in the targeted area.
• Implemented manual bids for keywords to secure high rankings at reduced costs, using exact and phrase match types.
• Identified and added negative keywords to prevent ads from appearing for irrelevant search terms, ensuring efficient ad spend.
• Structured ad groups around single themes to optimize keyword quality scores and achieve high CTR.
• Created various ad extensions, including Sitelinks, Callouts, Structured Snippets, and Call extensions, to enhance ad visibility and engagement.
• Crafted compelling ad copies for each ad group to increase click-through rates and conversions.
• Set up conversion tracking to monitor meaningful actions performed by users on the website after clicking on the ads.
Results:
• Managed the account for a year, resulting in a 50% increase in membership inquiries.
• Achieved a 40% reduction in cost per acquisition (CPA).
• Consistently surpassed performance expectations through continuous optimization.
• Improved conversion rates by 30% and achieved a ROAS of 5:1.
Reiturn - Google Ads Campaign
I spearheaded a highly targeted campaign from scratch for Reiturn.com, focusing on driving quality and relevant traffic to the website.
The campaign setup process included:
• Conducting extensive keyword research within the real estate investment industry, considering the average cost per click for each keyword in the client’s targeted area.
• Implementing manual bids for all keywords to secure high rankings on Google at a reduced cost. Keywords were added in both exact and phrase match types to maximize relevancy.
• Identifying and implementing negative keywords to prevent ads from appearing for irrelevant search terms, ensuring that clicks were not wasted.
• Structuring ad groups around single themes to optimize keyword quality scores and achieve high click-through rates.
• Creating various ad extensions, including Sitelinks, Callouts, Structured Snippets, and Call extensions, to enhance ad visibility and engagement.
• Crafting compelling and attention-grabbing ad copies for each ad group to increase click-through rates and conversions.
• Setting up conversion tracking to monitor meaningful actions performed by users on the website after clicking on the ads.
Through continuous optimization efforts, we’ve consistently surpassed performance expectations, reaching milestones such as exceeding ROI targets and consistently improving key metrics over time.
Google Ads Campaign - 10kwedding
Google Ads Campaign for 10kwedding.com
Client: 10kwedding.com (Destination Wedding Packages)
Overview: I set up a highly targeted Google Ads campaign from scratch to drive quality, relevant traffic to the website.
Campaign Setup:
• Conducted deep keyword research of the wedding industry, considering the average CPC in the client’s targeted area.
• Assigned manual bids to achieve high rankings at low costs, using exact and phrase match types.
• Researched and added negative keywords to prevent irrelevant clicks, continuously updating post-optimization.
• Structured ad groups around single themes to optimize keyword quality scores and achieve high CTR.
• Created relevant ad extensions, including Sitelink, Callout, Structured Snippet, and Call extensions.
• Wrote attractive and catchy ad copies for each ad group.
• Set up conversion tracking to monitor meaningful actions performed by users on the website after clicking on the ads.
• Applied advanced bid adjustments based on demographics (age, income, gender).
Results:
• The campaign achieved a high conversion rate, significantly increasing the number of qualified leads.
• Maintained a low cost per conversion, maximizing the client’s return on investment (ROI). Enhanced overall campaign performance through continuous optimizations and strategic adjustments.
